Email marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI). According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications.
Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign. Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.
On average, nearly 51 percent of companies use drip marketing automation to fuel their marketing efforts and deliver more favorable campaign results.
Drip marketing (also known as automated email marketing or drip campaigns) is an email campaign optimization technique that uses drip marketing software to send out a series of automated emails based on specific timeframes and user actions.
Automated email marketing campaigns provide ongoing value to subscribers by slowly “dripping” useful information, such as brand updates or product teasers, over time. The goal of email marketing automation is to move customers towards a final conversion point
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